'Supreme's hype game is strong': cult brand tries ticketed fashion - The Guardian

The Guardian

'Supreme's hype game is strong': cult brand tries ticketed fashion The Guardian Kaylum Patel was one of the first customers to buy the Undercover/ Public Enemy collection by Supreme. Photograph: Teri Pengilley for the Guardian. Now a prominent trend in fashion, the queue outside certain shops as they release new collections ...

'Supreme's hype game is strong': cult brand tries ticketed fashion - The Guardian
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